Owners: Miriam Jacobi, Sara El Abed, Sarah Ewald  The city of Frankfurt consists of a variety of interacting components that could not be more diverse and which are characterized by its traditions and international influences. This also forms the basis of the brand especially with regard to its diversity, which further implies versatility and multifacetedness.  In order to express the diversity, three-dimensional shapes were used as they are easily memorizable but always remain flexible in their formation and design. The shape of a dice is amazingly variable in it’s own simplicity.  “FFM”- used as the city’s abbreviation for ‘Frankfurt am Main’ in people’s everyday language, is abstracted to a level where it is not only recognized as a word but also as a form, a symbol or an emblem.    The perspective view of the two merging F’s (for  F rank f urt) makes them appear as the M (for  M ain).The word mark always is in a height-ratio to the vertical height of the F’s and is only composed of 3 short sentences. The standard that a word mark is in a fixed proportion to the figurative mark can, in some particular cases, be broken: for example in application to business cards.In order to increase the value of brand recognition the focus lies in linear shapes, combining timelessness and modernity.
       
     
 This book consists of a series of experiential works, in which various materials like tape, foil and pasticine were used.
       
     
 This is a book consisting of a series of random experiments, mostly restricted to planned randomness. In doing so an event takes place, to which the influencing factors are known but not measurable or controllable. Like this the outcome is not predictable.  Examples of techniques: blind sketching, taking photographs according to specific time grids, taking photographs of spreads like marmalade or Nutella or dicing to combine several text passages of a poem.
       
     
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